By creating shoe design concepts that are novel, comfortable, and fashionable, we are filling a large gap in the luxury footwear market that exists today. By adding original art and philanthropy we create an advantage that will further differentiate McCall Martin from its competition
MKT trends & opps:
â—Ź Gen-X, Millenials and Gen-Z prefer mixing & matching traditional luxury items with expensive casual items such as sneakers and t-shirts. â—Ź While spending on luxury goods (especially casual shoes) continues to grow, there have been very few new entrants to the market in the last 20-50 years. â—Ź Increasingly, fashion buyer of all ages and backgrounds are looking to use their purchase choices to make a quiet statement about their means & wealth, but more importantly their taste and social consciousness â—Ź Luxury and sport sneaker buyers are looking for iconic pieces that they can keep forever, but also items that have lasting value that can be traded or sold on secondary markets. â—Ź Upper-end buyers are now looking to differentiate their fashion choices from established brands.
